本文侧重分析从营销角度进行的品牌评估，采用模糊综合评价方法，评估企业品牌价值，帮助企业提高品牌资产管理工作。
Based on an analysis of brand evaluation in terms of marketing, th is paper introduces fuzzy method in evaluation of brand value so as to help improve the management of brand assets.
本文从经济收入与利润、品牌价值、社会反响三个角度评价了五粮液与茅台两品牌战略的得失。
This thesis from Wuliangyei & Maotai s economic rent, brand value, and mass reverberation and evaluated their branding strategy.
因此关于品牌价值的理论及其评价方法的研究，也逐渐成为学术和企业界研究的热点之一。
Hence, the study of theories of brand value and its measurement methods have become one of the hot topics for both academia and companies.
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