《品牌之源》是2005年出版的图书,作者是阿尔.里斯[美
他们在《品牌之源》(The Origin Of Brands)一书中对市场调研颇有微词,认为它们弊大于利。在他们看来,市场调研这个工具无法预测未来的消费者行为与需求,客户往往直到面临...
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可口可乐(东莞)主要生产可口可乐公司及其关联公司旗下的“酷儿”,“美之源”,“雀巢”等品牌产品。
Coca - cola (dongguan) manufactures the products bearing the brands of the coca - cola company and its affiliates, including "qoo", "minute maid", "nestle" and etc.
2008年底,可口可乐指定bbh作为美之源果汁品牌的创意机构,又于最近将雪碧的创意业务由奥美交至bbh。
At the end of 2008, Coca-Cola appointed BBH as creative agency for its Minute Maid juice brand and had recently shifted creative duties for its Sprite brand from Ogilvy to BBH as well.
UCCA 将开始一个全新的系列讲座“爱品牌”,带领观众与主流广告媒体、职业公关一起解密大品牌的成功和他们不竭的灵感之源。
UCCA has initiated a series of talks with leading advertising or PR professional to decode the secrets of big brands' success and understand what makes them so inspiring.
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