1989年咖啡的价格跌得那么低，以致在许多国家还抵不上其生产成本。
In 1989 the price of coffee fell so low that in many countries it did not even cover the cost of production.
对大多数普通咖啡的种植者来说，靠削减成本与大型的机械化农场竞争是不可能的事——他们的另一条出路，就是提高咖啡的质量。
Growers producing unexceptional coffee must either cut costs to compete with big, mechanised farms-impossible for most-or improve quality.
另外，构成利润的成本来自于生产过程中的实物资产投入——有多少咖啡杯出自咖啡杯生产厂？
Moreover, the costs that enterinto profit arise from physical properties of the production process – how manycoffee cups come from the coffee cup manufacturing plant?
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