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按照格式塔心理，当不完整的形呈现于眼前时，会引起视觉中一种强烈追求完整、追求对称和谐的倾向。
According to the gestalt psychology, when incomplete shape when presented in sight, can cause a strong visual pursuit of complete, the pursuit of symmetrical harmonious tendency.
同时也能说明广告并非静态的、格式化的文体，而是动态交际的产物，是合作原则与礼貌原则和谐运用的结果。
The study also shows that advertisement is a dynamic communication rather than a static product and is produced by harmonious application of both CP and PP.
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