思科公司是世界最大的计算机网络设备制造商，总员工73000名，为提升公司竞争力，降低成本，提高利润，计划裁员9%。

Cisco Systems, the world's largest maker of computer networking gear, is reducing its work force by about 9% to reduce costs and raise profits as the company tries to become more competitive.

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成功保护品牌的关键，乃至提升公司的声誉，需要一个合适的计划，并且提前做好危急情况的模拟训练培养训练你的员工。

The key to successfully protecting, and even enhancing, your company's reputation is to have a plan in place and to train your staff for a crisis situation in advance.

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但是就员工的立场来看，训练是为了提升个人的技巧而设计的，也就是在计划中要设法推销员工。

But from the employees standpoint, it was to upgrade the skills of the individual. Thats what sold the employees on the program.

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