文章在介绍了后现代主义思想并分析其对消费文化的影响的基础上，提出了新世纪企业应采取的新营销战略。

This article firstly introduced the thought, and then analyzed its influence to expense culture. At last, it proposed new marketing strategy which should be applied by enterprises in the new century.

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本文在考察企业文化模式研究文献基本上，以技术文化为分析视角，讨论了前现代、现代、后现代三类企业文化模式。

On the basis of considering the relative researching materials , we discuss three major patterns from the perspective of techno-culture.

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