公共营销绩效评估具有重要的社会和经济含义，设计评价指标体系、选择科学合理的评估方法是科学营销所必需的。
Effects evaluation of public marketing has significant social and economic meanings, designing the evaluating index system, choosing scientific and rational evaluating methods are necessary.
但目前我国食品制造企业物流能力建设缺乏一套科学合理的评价指标体系和方法，难以准确衡量食品制造企业物流运营绩效。
Be Lack of a scientific and reasonable evaluation index system, it is hard to measure the performance of food manufacturing enterprise logistics operations accurately.
如何建立一套科学合理、行之有效的绩效考核指标体系一直是高校绩效考核的重点和难点。
It is always one of the most important and difficult jobs for the performance appraisal of universities to build a reasonable and useful performance indicator system.
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