... Cooperative promotion合作促销 For prospects of promotion为晋升的前途 Propaganda;promotion;publicity宣传工作 ...
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In recent years, many enterprises increased expenses in sales promotion, the cooperation among enterprises in promotion has become increasingly important, these prompted us to explore and study the efficiency and cooperative strategies for cooperative promotion.
近年来，各个企业对于促销费用的支出大量增加，企业之间在促销方面的合作也变得日益重要，这些促使我们来对合作促销的效率和策略选择问题进行探讨和研究。
参考来源 - 基于博弈论的合作促销竞合策略问题研究·2,447,543篇论文数据，部分数据来源于NoteExpress
本文运用博弈论、经济学和管理学对合作促销中的竞合策略选择作了理论研究和探讨。
The paper use game theory, economics and management to research the extent of cooperation relations and promotion strategy choices.
本文针对供应链中厂商和销售商之间的合作促销问题，使用博弈论的方法主要就最优的合作促销费用投入和定价进行了研究。
A game theory approach is used to discuss the cooperative promotion programs between the manufacturer and retailer in a supply chain.
而且，越来越多的市场营销人员正在利用网络2.0工具来与消费者合作从事产品开发、服务改进和促销。
And a growing number of marketers are using Web 2.0 tools to collaborate with consumers on product development, service enhancement and promotion.
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