像谢弗这样的销售人员游走于两种常见的做法之间，一种是请可能购买药物的潜在主顾吃一顿饭，另一种是贿赂医生使其为病人开自己公司的药。
Salespeople like Schaefer walk the line between the common practice of buying a prospect's time with a free meal, and bribing doctors to prescribe their drugs.
可能的主顾必须感觉到并且相信，你才是最能解决他们的问题的人。
Prospects must feel and believe that you are the best solution to their problem.
如今，一项研究报道出了一个惊人成果：那些每次前来理发，并接受了理发师血压测量的男性老主顾们，极大可能会去就诊，并使其高血压得以控制。
Now, a study reports a striking success: when barbers checked their male patrons' blood pressure on every visit, the men were far more likely to see a doctor and get high blood pressure under control.
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