它赢得了亚特兰大的可口可乐高管们的支持,继而获得了自己的商标,刺激了收集欲望,使可口可乐成为一个标志性的形象,并让它成为一个世纪以来美国文化的一部分。
It won over Coke executives in Atlanta and would go on to receive its own trademark, spur collections and earn Coca-Cola an iconic image that made it part of American culture for a century.
其次,百事可乐的极为依赖品牌的CPG产品大众营销的文化将需要内部剧烈变化,才能真的接受社会营销。 因为社会营销的成功仰仗于放开手,交由大众去做。
Secondly,Pepsi's culture of mass marketing of a brand heavy CPG product willneed severe changes of internal culture to embrace social marketing--where success lies in letting go of control.
可口可乐、李维牛仔裤超越了文化、国界、年龄,为人共知,阿斯匹林也一样,不过这样的品牌很少。
Aspirin, like Coca Cola and Levis, is one of only a handful of brands to have transcended cultures, borders and generations to enjoy almost universal recognition.
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