正是这些细节让人们将“伟大”的公司和“好”的公司区别开来，并让人们留意到这些细节，将其产品口碑传播开去。
But it's these details that separate "good enough" companies from great companies, and attention to these details that make people "evangelize" about product virtues.
但问题是陌生人难以转变成产品的宣传者，想利用他们的好口碑要付出昂贵的价钱，还有最困难的是，常常要满足他们的需求。
The problem is that strangers are difficult to convert. And the other problem is that they're expensive to reach.
如果你想让你的公司有好的口碑，你就应该提高产品的质量。
If you want to make your company have good reputation, you should elevate the quality of your products.
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