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当一个人告诉另一个人对产品或服务的良好体验时，口碑广告就发生了。
Word of mouth advertising happens when one person tells another about a good experience with a product or service.
最好的广告形式可能是口碑营销。当人们将所购买的产品或服务的好处告诉他们的朋友时，口碑营销就出现了。
The best form of advertising is probably word of mouth advertising which occurs when people tell their friends about the benefits of products or services that they have purchased.
免费提供边际成本较低的产品或服务是建立良好口碑的捷径，比你花钱做广告可便宜多了。
Offering low marginal cost items for free is a shortcut to generating word of mouth, which is a lot cheaper than buying ads.
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