口碑信息监测 Public Praise
First of all, based on literature review of WOM information sources,the paper categories them into strong-tie and weak-tie sources, andconstructs a research model on effects of product categories, customerperceived risk on customers' Word-of-Mouth source selection.
本文首先在回顾已有口碑信息源研究的基础上，把口碑信息源分为强连带来源和弱连带来源，并构建了产品类别和感知风险对口碑信息源选择影响的研究模型。
参考来源 - 产品类别、感知风险对口碑信息源选择影响的实证研究Generally speaking, the main contribution of this paper includes:Firstly, summarizes the basic concepts and theories of word of mouth marketing, the current research of online word of mouth, the perspective of experiential products and the consumer emotion.
本文以寻找网络口碑与消费者,尤其是以电影为代表的体验性商品消费者对于产品的态度和消费者购买动机之间的关系为主线,对口碑信息影响消费者的过程和机理做了深入的研究和探讨。
参考来源 - 网络口碑与电影消费者态度及观赏动机的关系研究·2,447,543篇论文数据，部分数据来源于NoteExpress
本文研究网络口碑信息结构对信息可信度的影响以及信息可信度如何影响购买意图。
The study investigates the effects of information structure of eWOM on perceived message credibility and the impact of perceived message credibility on the purchase intention.
本文旨在研究网络社区中的口碑信息对消费者产生影响力的影响因素及其传导机制。
The purpose of this study is to research the influential factors and conduct mechanism of the influence of (WOM) in the virtual community.
而且，随着互联网的普及，口碑信息通过网络能以惊人的速度扩散开去，其影响力变得更为强大。
With the rapid development of Internet, WOM can spread at a stupendous speed on the Internet and its influence expands a lot.
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