受传者又称“传播对象”、“受者”、“受众”。是传播内容的接受者。
这里的受传者指的就是大学公共关系传播的公众，包括外部公众和内部公众。
The object refers to the public of the university's public relations communication, including external public and internal public.
形的语义的传达过程是制作者—形—受传者，形的语义的形成有生理、心理多方面的原因。
The formation of semantics of shape has many reasons both in physiological and psychological aspects, ff we can under - stand these reasons, we can communicate the design meaning exactly.
其基本关系是“传”与“受”，传播者力图将自己的信息、观点、意图“传”且“通”至受传者。
Their basic relationship is conveying and receiving. A communicator manages to convey his information, view and intention to a receiver.
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