First of all, this article from the evaluation of sports sponsorship marketing point, summed up two dimensions about the effect of the assessment-the two sides to match the level of sports sponsorship and sports audience awareness.
首先,本文从体育赞助营销效果评估的角度出发。 总结出效果评估的两个维度,体育赞助双方匹配程度、体育赛事的受众认知。
参考来源 - 体育赞助营销对消费者品牌认知度的影响·2,447,543篇论文数据，部分数据来源于NoteExpress
文章着重分析角色虚拟、心理期待导致的受众认知偏差对传播效果的影响。
There are two major points:one is the role fictitious, the other is the psychological expectation.
从符号学的角度分析传播过程，说明受众在接受新闻信息时产生一定的认知偏差是必然的。
Analysis on the process of communication: This unit indicates that false cognition of audience is inevitable while receiving information.
我们的受众如何认知或评定我们的品牌？
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