广告商必须调整他们的方法来接触这些受众，同时也必须调整他们的劝说策略来适应网络媒体。
Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.
社交网络项目还有其他要求，包括发起人必须是目标受众之外的人。
Social networking projects have additional requirements, including having a sponsor that is outside your targeted audience.
透过线上多重的社会网络的连结，我们能够接触到全球各地的受众，让社会媒体成为大众媒体之外的另一种选择。
This interconnectedness spreads memes through multiple online social networks, which can reach a global audience and position social media as a true alternative to broadcast media.
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