虽然像电视广告和平面广告这样的传统“付费”媒体仍然发挥着重要作用，但现在的公司还可以利用许多其他形式的媒体。
While traditional "paid" media such as television commercials and print advertisements still play a major role, companies today can exploit many alternative forms of media.
《广告狂人》如此受欢迎有一个前提，那就是它的人物和剧情可以发挥类似安全阀的作用。
One of the premises of 'Mad Men' is that the behavior on the show is something of a safety valve.
反弹效应在发挥作用：2008年停止投放广告的汽车商和银行已经决定不能总是在广告市场之外徘徊。
A rebound effect is at work: car dealers and Banks that stopped advertising in 2008 have decided they cannot stay out of the market for ever.
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