商品名称的美学意蕴主要是能够诱发情感、激发人们的想象和联想、使人产生美感。
Aesthetics meaning in the names of commodities can resonate peoples emotion, encourage their imagination and cause the feeling of beaut.
轭式搭配作为一种有效的语言修饰手段，广为人们所用，它具有结合语境发人联想、幽默、讽刺等语用功能。
Zeugma, as a rhetorical device, is widely employed for its specific pragmatic functions such as merging situations of context, creating humorous or satirizing effects.
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