双关修辞手法是广告语写作中的重要手法。
The quibble is an important technique in advertising writing.
双关语是广告中常用的修辞手法之一，因此广告双关语的翻译就尤为重要。
A pun is commonly used in advertisements of one of the rhetoric, so the translation of a pun on advertising, is important.
主要讨论《第一证书英语教程》中出现的轭式搭配，移就修辞格，矛盾修辞法，比喻和双关等五种修辞手法，并试图阐述这些修辞方法的特点和作用。
The author deals with following five kinds of figures of speech such as zeugma, transferred epithet, oxymoron, analogy and pun appeared in First Certificate in English Course.
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