...贝尔颁奖仪式上,代表瑞典皇家科学院先容我时,提到我正在1937年雄布的一篇论文,名为《厂商的本质》(The Nature of the Firm),正在该文中我以个别的想法来解释为什会有厂商的存正在。
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从本质上说,这些是厂商最被公司看重的。
This, in essence, is what companies most value from vendors.
诺基亚声称埃洛普将会带领公司完成从一个硬件厂商向软件公司的本质转型。
Nokia said that Elop will help lead its "substantial transformation" from a hardware company to a software company.
品牌的经济学本质是降低消费者的选择成本,进而影响消费者对品牌的选择,而消费者选择又决定了厂商的销售量和利润。
We consider that the economic nature of brand is to reduce the choice cost of consumers and affect the choices of consumers, and the choices of consumer decide sales and profit of the firm.
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