第二部分厦门华联百货战略环境分析。

Part Two: Analysis of strategy situation for Xiamen Hualian.

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第三部分厦门华联百货营销策略分析。

Part Three: Analysis of marketing strategy for Xiamen Hualiann.

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以厦门华联百货为例，对国内传统百货零售企业的营销策略提出几点建议。

This part will give some Suggestions about marketing strategy to those traditional department stores in China based on the Xiamen Hualian's experience.

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