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本文主要探讨区域旅游形象分析与建立的技术程序。
A new framework for analysis of regional tourism destination image was set up by the authors in the paper.
区域旅游形象策划的RIS框架构建的前期工作对规划区域进行静态和动态分析；
Regional tourism identity forging in the RIS framework consists of these stages: static and dynamic analyses of the region;
城市区域旅游形象是人们对某一特定城市各种信息在头脑中反映后而形成的综合认知印象。
City regional tourism image is the comprehensive reflection and acknowledge of the special city made in people's mind.
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