节目包装文字设计应突出本台文化和本土文化，文字的设计必须与节目相匹配，形成统一整体。
The program packing character design should be outstanding television station culture and native culture, The character design has to be matched with program mutually, becoming to unify whole.
营销者通过运用色彩、大小、形状、图案和文字设计包装以使产品具有鲜明的特点并与竞争者的产品区分开来。
Through the use of color, size, shape, graphics, and typefaces, marketers design packages to establish distinct identities that set their products apart from those of competitors.
牙膏包装设计中，文字作为最主要的视觉表达要素之一，在包装设计是具有不可替代的作用。
Toothpaste packaging design, text, as a major factor of the visual expression in packaging design is an irreplaceable role.
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