第三，在最好的情况下，公司甚至可以“制定游戏规则”。

Third, under the best of circumstances, they can even “define the playing field.”

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国际航协这个唯一能给航空行业制定游戏规则的主管团体，在航空货运方面目前正在推行全面电子货运项目。

The one and only governing body who set rules for the game in this industry. In the air cargo area IATA is currently promoting the E-Freight project.

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老伙伴不得不接受这样的事实，他们已不再是所有游戏规则的制定者——也就是说，每个人都要必须遵守他们达成的协议。

The old partners have to accept that they can no longer set all the rules of the game-that is, make agreements that everyone else must abide by.

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