为学员介绍识别客户需求和制定市场计划和产品的关键营销工具。
Participants are introduced to key marketing tools to identify customer needs and develop market plans and products.
制定市场计划是很好的实践，但是在竞争顾客的过程中，市场计划常常与市场动态关系不大。
Market plans are nice exercises, but do not carry much relevance to what goes on in the market where we compete for customers' purchases.
TAM 正计划同智利私有航空公司 LAN 合并，后者在它的国内市场中，一直制定着效率的地区标准。
TAM is planning to merge with LAN, a privatized Chilean airline that has long set the regional standard for efficiency in its home market.
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