因此，它是零售商选择目标市场和制定促销策略的重要依据。

So it is the most important bases for retailer's target and promotion strategy decision.

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通过指出我国企业在促销方面存在的问题，阐明促销的内涵及特点，以便企业制定促销策略时加以准确把握。

The problems on China's enterprises' sales promotion are pointed out and the intension and features of sales promotion are dealt with, so that …

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消费者决策型态是消费者选择商品或服务时的一般心理定位，它一致地支配着消费者的决策行为。因此，它是零售商选择目标市场和制定促销策略的重要依据。

Consumer decision-making style was defined as "a mental orientation characterizing a consumer's approach to making choice", which consistently dominates the consumer's decision behavior.

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