Consumers in virtual community can have three psychological states,i. e. initial trust,sustainable trust and distrust.
消费者对虚拟社区存在初始信任、持续信任和不信任等三种心理状态。
参考来源 - 消费者视角下的虚拟社区信任研究High initial trust is needed in new organizational relationships which are becoming more and more common and frequent.
组织中日益普遍而频繁的新工作关系提出了高初始信任的需要。
参考来源 - 组织中人际初始信任研究述评·2,447,543篇论文数据，部分数据来源于NoteExpress
如何采取有效措施来建立网民对网站的初始信任是当前亟待解决的问题。
How to take effective measures to establish consumers' initial trust in online stores is a problem requiring to be solved immediately at present.
同时，通过对初始信任的深入分析，将初始信任分为能力信任和善意信任两个维度。
At the same time, the initial trust will be divided into capacity trust and goodwill trust.
而在不同的个人信任倾向以及背景变量下，C2C消费者初始信任的建立也不尽相同。
While the different tendencies in personal trust and background variables, the C2C consumers' initial trust vary.
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