创意是广告的灵魂、生命。

Originality is the soul as well as life of advertisements.

youdao

创意是广告的灵魂，广告创意是对广告任作家能力的挑战，它要求广告作家要思考而不能乞求于灵感，要遵循一定的创意原则。

Originality is the soul of the advertisement. It is the challenge to the authors of the advertisement. It demands them thinking nor begging for originality and it has its principles.

youdao