索尼爱立信负责产品的研究，设计和开发，制造，营销，销售，分销和客户服务。
Sony Ericsson undertakes product research, design and development, manufacturing, marketing, sales, distribution and customer services.
市场营销通过发现现有产品的市场空间、未开发的需求和新的使用者以及创造销售、分销和客户服务的新过程引领着企业。
Marketing is taking the entrepreneurial lead by finding market segments, untapped needs and new USES for existing products, and by creating new processes for sales, distribution and customer service.
Dwyer and Tanner(2006)指出企业营销人员不仅用因特网改进客户服务还利用它拉近和分销商的关系。
Dwyer and Tanner (2006) note that business marketers not only use the Internet to improve customer service but also to improve opportunities with distributors.
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