内容提供者希望能在搜索结果中获得良好的展示位置，无需承担超过平等分配的成本来支持搜索引擎，也无需面对来自搜索引擎的不公平竞争。
Content providers want favorable placement in search results without paying more than their fair share of the costs of supporting search and without facing unfair competition from search engines.
虽然其总体效果可能是积极的，成本和收益却分配不均。
Though its overall effect may be positive, its costs and benefits are distributed unevenly.
为了弥补制造和分配这种生物燃料的成本，乙醇汽油的价格将会上涨。
In order to make for the costs to create and distribute this biofuel, the price of ethanol gas will increase.
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