采用SWOT分析法研究你的企业，你的竞争对手将会告诉你，你的优势与潜在劣势之所在。
Performing a SWOT analysis for your business and for your competitors will tell you your advantages and your potential shortfalls.
多分析竞争对手在市场上的表现，可以更好地判断你制定的成功标准是否够高。
Analyzing how your competitors are faring in the market is a good way of judging whether your bar for success is high enough.
我的建议是，你指出竞争对手积极的一面(不是一个假的积极因素，而是真实的)，然后诚实的分析你的不同点在哪里。
So I recommend pointing out the positive things your competitors do and giving an honest sense of where you differentiate (e. g. not a falsely positive comment about the competition but a true one).
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