本文认为，商业银行是一个关于组织准租的创造与分配的货币经营型市场契约，决定银行所有权配置的根本性条件是各签约人的“谈判实力”。
First, this paper regards commercial banks as a monetary contract which creates and distributes organizational quasi-rent, thus the status-quo of each negotiator dominates ownership allocation.
契约的不完备性导致零售商考虑需要改进或改变与制造商间的交易； 对可占用性准租的渴望使零售商有动力摆脱制造商的限制，实施纵向一体化，开始开发并生产自己的品牌。
The eager of appropriable quasi-rents made the retail trader want to get rid of the limit of the manufacturer, carry out the longitudinal integration, and begin to develop and produce his own brand.
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