本课程研究了一些影响市场营销决策的基本因素,例如买方行为、竞争、定价、广告、分销和销售方式等。
The course examines the fundamental issues that influence marketing decisions, such as buyer behavior, competition, pricing, advertising, distribution and selling methods.
我们希望不同的刺激呈现方式可以营造出不同的决策情景,进而让儿童展现出不同的价值评定行为。
We hope the different ways to show out stimulus could create the different scenes of decision making and let children show the different valuation behaviors.
[摘要]在有限理性的决策模式下,巨灾冲击带来的情绪变化引起的风险感知变化为显著影响人们的行为方式。
Abstract: in the limited rational decision-making model, the change of risk perception brought by emotional change due to catastrophic shock will significantly affect people's behaviors.
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