不同的品牌有不同的定位，消费者需要的不光是不同的价格，还需要拥有不同内涵的品牌彰显他的身份和个性。
Different brand has different fixed position, consumer needs not only it is different price, the brand that still needs to have different intention reveals his identity and personality.
它虽然简单但是却具有丰富的内涵，常常被应用于公司股票价值的评估当中，用以判断股票价格的高低、风险的大小以及对公司未来盈利的预测。
It is simple but abundant in connotation, and is usually used in the evaluation of stock value of the corporation to judge the stock price, risk and the prediction for the earning in the further.
第二部分房地产价格的内涵及其形成机制。
The second part of the meaning of real estate prices and the formation mechanism.
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