在这一讲中，我会带大家看看，为什么人们对于搜索广告的关注方式完全不同于电视和路边广告牌上的广告，尽管它们的神经学原理是完全一致的。
This week, I want to explore why those same mechanisms dictate that our search interactions are going to be completely different from engagement with a TV ad or a billboard.
我们关注到小型而廉价的卡牌游戏更受欢迎。
We are seeing a surge in the popularity of small and inexpensive card games.
他们宁愿看到贝莱德关注于管理他们的钱，而不是在广告牌上刷名字。
They would rather see the firm focusing on managing their money than plastering its name on billboards.
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