老板们应该记住，成功之路多少次是由失败铺出来的：亨利·福特当初两次尝试汽车公司都毫无起色，但这并没有挡住他。
Bosses should remember how often failure paves the way for success: Henry Ford got nowhere with his first two attempts to start a car company, but that did not stop him.
一旦公司有了口号，那么它就应该被包含在所有的市场宣传材料中，以使消费者能记住这个口号，从而时常想起这个公司。
Once a company has a tagline, it includes the tagline in all its marketing materials to get the tagline into the minds of consumers so that they think about that company frequently.
如果你是一位即将离开的首席执行官，你应该记住自己的职责之一就是确保连贯性，并且不能损害公司业绩和文化。
And if you're a CEO who is leaving you should remember that one of your roles is to ensure continuity and that performance and culture do not suffer.
应用推荐