公共关系理论与公关技术。

Public relation theory and PR technique;

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曾说“宏碁的技术是不错的，但是过去缺少公关”。

"Its technology isn't bad, but in the past its public relations was lacking," Tseng said.

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凯旋公关公司协助技术企业IBM创建了一个可持续性方面的博客，配上IMB管理人员写的帖子。

A PR firm called Ketchum helped IBM start a blog about sustainability, complete with posts written by the technology firm's executives.

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