在公共关系危机管理中，应做好预防、沟通、善后三步工作，变危机为契机。

Precaution, communication and dealing with problems arising from an accident are very important in the management of public relations crisis to change the crisis into the chance.

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建议医院要树立塑造形象及全员公关的意识，并建立医院公共关系危机管理部门。

Proposals The hospital wants to set up a consciousness of molding the image and whole member pub…

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酒店至少会安排一名员工进行日常危机管理（也就是公共关系管理），被授权的员工将负责管理社会媒体上有关酒店的评论。

At least one major hotel player has had to do conventional (aka public relations) spin/damage control after some ill-advise comments posted by an authorized employee.

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