公共关系强调与社会公众的沟通与利益协调，在关注与外部公众沟通的同时，也强调内部沟通。

Communication with the public and interest coordination is emphasized in the thought of public relationship, and internal communication is put a high premium as well.

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公共关系的主客体理论着眼于研究社会组织如何有效地与公众沟通，从而建立良好的公众关系。

It focuses on the research of how the social organizations communicate with the public effectively, and hence establish good public relations.

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这些都是由公益广告的社会性所决定的，使公益广告能很好的成为企业与社会公众沟通的渠道之一。

These are public service ads from the social nature of the decision to make public service ads can be a very good business and the public one of the channels of communication.

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