一名员工表示,“在公司既能感受到小型本土化团队的亲密感,也能拥有全球性大企业的资源和战略方法。”
"The company has the intimate feel of a small, local team combined with the resources and strategic approach of a global business," says an employee.
“全球化思考,本土化执行”是全球营销的基本战略原则。
The essential strategic principle of global market-sale is to think globally and enforce naturally.
作为跨国公司全球战略的有机成分,本土化经营战略是跨国公司应对一体化经营中的国别和地区障碍的有效策略。
As an organic part of global strategy, business localization has been used by multinationals as an effective measure to national and regional obstacles.
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