与此同时,全球品牌管理对于国际商务来说变得越发重要。
At the same time, the global brand management is becoming more and more important in doing international business.
塔塔的品牌管理方式是全球化的:在加拿大,泰特利的名字就代表着较高档的茶。
Tata's approach to brand management is global: in Canada the Tetley name had long been given to fancier teas.
举例来说,在Interbrand(全球最大的品牌管理顾问公司——译注)和《商业周刊》(BusinessWeek)的2006年全球顶级品牌100强中,并未提及任何来自上述两国的品牌。
For instance, not a single brand from either country rated mention in Interbrand and BusinessWeek's list of the top 100 Global Brands by value in 2006.
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