公司可以利用强大的网络效应影响,号召其客户和朋友与他们一道坚持使用一种服务,这也许是攻克克隆军团的最好方法。
Firms that can harness powerful network effects, in which users encourage friends and family members to join them on a particular service, may be best placed to fight off the clones.
顾虑包括消费者对每天的广告邮件、个性化商品荐购的厌倦,商家怀疑团购能否带来回头客,此外该公司还要抵御克隆人军团的进攻(意指需要与大批业务模式相仿的团购网站竞争)。
Concerns have included consumer fatigue with the daily email, personalization of offers, merchant concerns about generating repeat customers, and defensibility from the legions of clones.
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