互联网络可以帮助极大的改善品牌形象，同样也会激发企业社会责任感，而这正是耐克公司最近致力做的事情。
Online networking can help significantly improve a brand's image externally, as well as boost company morale, which is what Nike is focusing on currently.
当代的企业人意识到如果你想杰出，你必须给自己做品牌。
Today's entrepreneur realizes that if you want to stand out, you need to brand yourself.
多年来，加拿大著名啤酒商Molson Coors正在通过树立企业社会责任(CSR Corporate Social Responsibility)来提升其品牌形象——而且在那些主要公司中，Molson是为数不多的能够利用社会化媒体来这样做的公司之一。
Over the years, Molson Coors Canada has used CSR to advance its brand - and is one of the few major corporations to take advantage of social media in doing so.
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