美国西北大学的约翰·格林林(John Greening)讲道，除此之外，如果顾客感到他们有所受益，他们通常是愿意透露一些个人信息的。
Besides, says John Greening of the Medill School at Northwestern University, customers are generally willing to give up some personal information if they feel they are getting some benefit in return.
它可以一大屏幕图标，平铺的形式显示各种类的信息，同时通过“最近，最相关，最经常使用”的最佳方案分类数据，其中的一个设计人员这样讲道。
It presents information in those categories in large on-screen ICONS, or tiles, and sorts data by what is most "recent, relevant and frequently used," as one designer says.
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