供体与受体的互动需要有一个共同的中介平台，它由一系列的相关信息构成，成为供受双方相互交流的“语境”。
A common platform between the communicant and receipt is needed, which is constituted of relevant information, it is also a " linguistic environment" for association between communicant and receipt.
新媒体即传播主体与客体间能够进行实时的、互动性的、个性化信息交流的数字化传播平台。
The new media is the dissemination main body and the object which can carry on real-time, interactive, the personalization communication digitization to disseminate the platform.
在公益活动现场，球星们与青少年代表进行了面对面的交流，并一起开展了解艾滋病相关信息的互动游戏。
Activities in the public scene with the young players are representatives of the face-to-face exchanges, and with information and awareness campaigns on AIDS-related interactive games.
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