在人人都可以是自媒体的时代，作为公共关系的挑战在于：双向的信息沟通链条和信息传播的路径更分散和复杂。

In the era of self media, thechallenge of public relations lies in the fact that both the chain ofinformation communication and the path of information transmission are moredispersed and complex.

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SNS社交网站不仅可以娱乐网友，它也能为企业推广自身的产品和品牌提供很好的传播平台和信息沟通渠道。

SNS is not only for fun, it can also help enterprises to promote their products and brands and provide a good platform for communication between brands and customers.

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