因此，如何增进网上消费者对网上商家的信任成为了学术界和企业界共同关注的焦点问题。
Therefore, how to enhance online consumer confidence in online merchants academia and the business community as a common focus.
“商家不作为”一方面是整个行业缺乏信任机制，另一方面是眼前的利益作怪。
Businessman nonfeasance "it is mechanism of accredit of whole industry shortage on one hand, it is the interest do mischief before on the other hand."
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