论文首先分析了俄语广告语言的研究现状，并对语篇的定义进行了界定。
This thesis, first of all, analyses the status quo of the Russian advertisement language and makes a definition of discourse.
对大量俄罗斯电视和报刊广告标题语进行具体分析，不仅有助于对广告语言的研究，而且有助于对俄语功能语体的进一步探索和翻译研究。
A detailed analysis of the Russian advertisement title languages will be beneficial to both advertisement language study and further exploration of Russian functional style and its translation.
本文从语音、词汇、句法、修辞格和具体互文性等方面描写了俄语电视广告语篇在语言运用上的主要特点。
This thesis also describes some language using features of Russian TV advertising texts from aspects such a speech sounds, glossary, syntax, figure of speech, concrete intertextuality, and so on.
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