报告指出，这种努力应该包括在不同的媒体上投放的，可以让人们直接回应或通过移动设备参与促销活动的广告。

That effort should include tagging ads in various media with a way for people to respond to offers or participate in promotions via mobile device.

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产品经理很想知道是否他们的促销电视广告活动产生回应到在线搜索他们品牌的行为会因此产生一些点击量。

Brand managers keen to see if their promotional TV AD campaigns result in echoed online activity searching for their brands (and possibly compared to their competition) can do so with a few clicks.

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福特的广告和促销活动一直是零星间歇的，他们的经销商也通常被当成甩不掉的恶魔来对待。

Ford advertising and promotion have always been spasmodic, and Ford dealers have usually been treated as a necessary evil.

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