你要改造一切！
要想成功，你要彻底改造一些东西，或一个过程，或者就要有一个不同的点。
To be successful, you have to reinvent something, or a process, or have a point of differentiation.
目的是当你看分析报告的时候，你需要对网站有一个初步的了解，这样你才能把握将来要着手改造的网站的背景。
Your purpose here is to absorb enough about the site that when you look at the analytics report you will have some context in which to operate.
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